7 Product Description Tips for Your Shopify Store

The e-Commerce industry is on the rise because people are popularly moving towards online stores whenever they wish to buy anything. Brick and mortar shops will always function as they have an old-world charm but it is the online shopping that is attracting millennial generation because it provides them with the ease of buying almost anything and at any time they want.

There is no need to drive to the store or take-out time from their busy schedule. However, the buyers are skeptical and they make sure that they shop with the stores that have a strong reputation and in the business for a long time and with this said, Shopify usually tops their list. One of the most popular e-commerce platforms, it allows anyone to set up their online store here and sell.

So, if you are hiring the design company to craft a store for you that is professional, then you must also familiarize yourself with 7 product description tips for your Shopify store, which at the end of the day, makes the most impact and brings in sales.

1. Know Who You Are Selling

The very first tip that must be followed when writing a product description is knowing the target audience. This simply means that you must be able to define the key points that interest the potential buyers and this starts by understanding the consumers first.

Put yourself in the shoes of your customer and think what features they will look for in a particular product they wish to buy. When you will be able to clearly define this aspect, it is then you will be able to craft a solid and convincing product description.

2.Product Benefits is the Key

There are very less amount of people who simply buy something just because it appeals to them even when they don’t need it. However, every other purchase is need based and as a seller, you should be so proud of your product that you would share all its benefits and qualities with the visitors and potential buyers.

This is why it is imperative that your product description must showcase the best features and unique specifications. With product benefit, you are basically telling the buyer how a particular product can change their lives and the professional writers very well understand this significant point.

3. Create A Complete Story

A good product description is not just about answering customers’ queries and giving product benefits, but it should tell a story, giving all relevant information with a pack of emotional punch. Professional store designing company believes that emotions influence buying behavior and this is why they add a flavor if it to make the product description even more compelling.

4. Simple & Natural Language

A lot of sellers are under the impression that putting in heavy vocabulary, they will be able to create a strong impact on the buyer but it might not work as plan. This is because description would be attracting buyers from all walks of life so it is imperative that it is written in a way that it is easily understood by the reader and the message gets effectively conveyed. It shouldn’t be computer generated string of words.

5. Use Words That Sell

There are many words that naturally elicit an emotional response or encourage the visitor to buy the products. When used correctly, it can do wonders for your product, boosting its sales. The buyers will get more convinced, making the purchase without wasting valuable time.

6. Description Should Be Easy To Scan

Buyers today have a short attention span and also spend less time on the product page and in between in a few minutes, you must make the right impact. So your product description shouldn’t be too long and even if it is, it must be easily scannable. The buyer should get all the information they need without wasting time.

7. Optimize for Search Engines

Everything done on the Shopify store must be optimized to increase its ranking. SEO is one of the easiest ways of attracting more buyers to your page. So, it is imperative that you optimize the product description as well.